How can I develop products or services that truely add value to the customer and are in line with our company's objectives?
How can I gain sufficient internal get the new concepts through the innovation funnel?

FORTH is an inspiring practical innovation method in five steps to create new products and services within 14 weeks after the project kick-off. The FORTH innovation method connects day-to-day business reality with outside the box creativity. An important asset of the method is that it creates internal support for innovative new products and services. 

FORTH® is an acronym and stands for the phases:
1. Full steam ahead - deciding on strategic direction and opportunity areas
2. Observe and Learn - (re-)discover the market and detect relevant customer insights in the opportunity areas 
3. Raise ideas - brainstorm on product & service ideas and develop relevant & unique concepts
4. Test ideas  - get feedback from the customers
5. Homecoming - develop mini-new-business cases for the winning concepts and proudly present these to senior management for approval.